On the 7th of May, ABBA The Museum and The Swedish Music Hall of Fame in Stockholm, Sweden, will open their gates to visitors from around the world. Current research at the European Tourism Research Institute (ETOUR), Mid Sweden University, shows that half of the ABBA fans have travelled ten times or more because of their interest in ABBA.
Increased tourism in the footsteps of ABBA
26 April, 2013 - Mittuniversitetet